The company behind the Eskimo Pie brand is vowing to change the name of the ice cream bar.
Reuters reported the brand's name and marketing would change. The announcement comes as several brands are making changes in response to concerns over racism.
"We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, a marketing head with the brand's parent company, Dreyer’s Grand Ice Cream, told news outlets.
"This move is part of a larger review to ensure our company and brands reflect our people values," she said.
Other brands have made similar moves recently.
Quaker Oats announced Wednesday that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.”
Video: Founder of the Jim Crow Museum reflects on Aunt Jemima brand
Other companies said they are reconsidering racial imagery in their branding.
The owner of the Uncle Ben’s rice says the brand will “evolve” in response to concerns about racial stereotyping.
Earlier this year, Land O’Lakes announced that it would no longer use the Native American woman on its packages of butter, cheese and other products.
The Associated Press contributed to this report.