Rossen Reports: Cash in with these insider shopping tips

How do you know you’re getting the best deal? A shopping and money-saving expert has some Black Friday pitfalls to avoid and tips on how to shop smart.


Black Friday is no longer just a one-day sale. It's been going on all month, but retailers are slashing even more prices on tons of stuff this holiday week.


Target, Walmart, Ulta, Sephora and Kohl's all have sales happening now. What can you expect? Target will slash prices on kitchen gadgets like $210 off the KitchenAid Professional 5-quart stand mixer. Walmart will knock $90 off the Apple Watch Series 3 GPS 38mm sport band. Macy’s is promoting savings on home goods, clothing and beauty, including 50% off an Urban Decay eyeshadow palette.

How do you know you’re getting the best deal? Shopping and money-saving expert, Andrea Woroch has some Black Friday pitfalls to avoid and tips on how to shop smart.

Lousy products

Some doorbusters are manufactured specifically for Black Friday and may be missing key components or features which is commonly seen on electronics like TVs. Woroch says, before you bite at any discounted item, review the product details to ensure it has everything you need. Compare model numbers to determine whether this is a product that was sold all year or just released for the holiday.

Low availability

Retailers promote doorbuster deals to get you through their door or onto their site. It's important to remember that doorbusters are limited in quantity. Woroch advises shoppers to check a store's ad to see how many doorbuster products are available so you know whether it’s worth your time or not before you head out the door.

Rebate savings

Some Black Friday deals require you to mail in a rebate. But Consumer Affairs says $500 million rebates go unfulfilled every year, so you have to ask yourself if you will really take that extra step to save. Many shoppers fail to send out the voucher or forget to include key information to qualify for money back.

In the end, you may be better off paying a little more at another store to get instant savings and earn cashback instead. Woroch says you can download a cashback app like CouponCabin to earn money back when shopping through your phone. Or you can pay with Slide at check out to earn 4% back at partner retailers.

Misleading sales

Some store sales mislead shoppers into thinking everything qualifies for a Black Friday discount even though there may be exclusions. Before you start browsing, read the fine print to determine which brands and items qualify for any sale and don’t assume that's the best price you can get. Often, you can apply coupons for deeper discounts. Find coupons through deal sites like or download a coupon plug-in like Cently to your browser that automatically applies coupons for additional savings to your cart.

Inflated original prices

Retailers often mark up original prices to make Black Friday deals look like a better value knowing shoppers are more likely to buy something when they perceive a bigger percent savings. Woroch warns, don't get duped — check prices histories to determine if the deal is the lowest recent selling price. You can do this using tools like CamelCamelCamel. And, stick to your list and don't let big discount claims influence your purchase decisions.